The mix of the incense of Awaji Island and the matches of Harima :

These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of hard work to find the perfect combinaison to create an aromatic product with properties of strength and fragrance , which did not break even when struck like a match.

The brand name HIBI means "day to day" or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion.